Competition between companies

Last week I went into Pucon for a few days. The town is an extremely touristy town. Although we went during the slower season, it was obvious the town prospers on the incoming tourists. After checking in with our hostel we went to the main street to find something to do and WOW immediately we saw signs for canyoning, white water rafting, hiking the volcano, horse back riding and much more. There had to be at least 50 companies throughout the town with almost all the same activities, the only difference is the price and the way the company is run. At first we went to a company that was suggested to us through friends but later on we went through a different company. At the other companies we walked into, thy asked what prices we had paid for things and which company we had already went through during our stay. It was clear to notice the competition and each company wanted a reason for you to pick them. I wanted to go canyoning so I went into AguaVentura (Top Choice on Lonely Planet) and asked what was the best price they could do. Then I went into a similar company and told them AV offered a much lower price and if they were willing to do the same price I would rather go with them. The owner of the company agreed right away! Either I am good at getting a bargain or the owner wanted my business and to prove that he was a better company. In general, I don't know how people decide which companies to choose because they all offer the same things but I did notice some places seemed more legit. As a visitor, I choose a specific company based on a recommendation from a friend along with good reviews from a trusted tourist website.